There are many modeling and marketing companies offering promo models today. All claim to be professional agencies, but how can you tell the best promotional modeling agency from the rest?
At your next big event, guests will most remember the way they are greeted and entertained. Finding the best agency with the most professional models and staff is essential. After all, the purpose of hiring a promo team is to enhance your product or service through a unique experience that creates a positive brand image. Hiring the correct models can be the difference between a successful campaign and one that becomes a waste of time and money.
Choosing an Agency to Best Represent Your Promo Modeling Needs
What separates the best from the rest? In a world where models are known to come-and-go, high end brands are wise to evaluate promotional modeling agencies on their leadership, event management skills, reputation, founding members, and ability to deliver as promised.
1. Experienced leadership and Model Management
The first thing to look at is the leadership team. Most promos involve multiple models, completing multiple tasks, in multiple locations. Model and talent management is crucial. Having educated, experienced and professional leadership is essential for a successful event. There is nothing worse for a client then hiring a bunch of models and no leadership shows up to guide them. Ultimately they sit around, and while looking pretty, often accomplish few of the goals set for the event. When choosing a company ensure they have on site management, use only experienced models, and take the time to pair the right models with the right products.
2. Be wary of the bait and switch.
For years a common strategy by promotional companies is to send the most gorgeous and beautiful model photos to get the job. Once the day comes someone will always get sick, hit traffic, or have some incident where the model you hired doesn’t show. It’s a cruel strategy that leaves clients with few options come the actual event. Very few companies ensure you get the model you book and even fewer will actually provide a model photo from a previous event they worked. Often times the models that are booked have never met the actual booking agent and instead go through model management services. When choosing a company you should ask for model and client references. Ask for a history of promotions and what track record they have. If they are hesitant or unable to provide these basic elements that’s a big red flag. If you do a good job on an event, you should always get a testimonial or the ability to reference them!
3. The best compliment is getting re-booked.
Do previous clients continue to book the same promotional modeling agency? If a company has a list of numerous clients, but doesn’t get re-hired for future events, what does that say? Look through the agencies history and see if they continue to work the same events. If they were hired for the small business expo, were they hired again? Did the work the boat show year after year? If a company continues to develop client relationships that’s a great sign that they do a good job. Don’t be impressed with generic photos and pretty faces, these can be found everywhere. Trust original, unique photos from on-site events and seeing the same models in different shows.
4. When was the company formed, who started it?
Does a company have an about us? How detailed is it? Does it describe how the company was formed? the team that supports events? Do they openly publish themselves or hide behind a good website. When hiring a promotions agency you need to focus on who it is you are actually hiring. You are hiring the talent the agency provides for you. If it is led by individuals with no real world experience but simply know how to run a website what are really paying for? Companies that have a solid foundation will tell you exactly who they are and be very open about their history and what makes them better than everyone else. If all you get are vague answers, don’t be surprised at the results they deliver.
5. What are you trying to achieve? Be wary of nationwide over promising.
There are pretty faces and then there are personable attractive models you can talk to. If the promo models are simply giving out samples with little dialogue you want a different model than selling a Yacht or Car. The bigger the event, and the bigger the item, the more training and experience the model should have. The models used will become part the selling process. Embracing this can enhance the event or promotion and add real value. A good company will pair models based on experience and professionalism. Be wary of nationwide companies that promise so much. It is extremely unlikely they can place the correct models with the correct clients and match the customer service a specialized regional company can deliver. It may be easier to choose 1 nationwide company, but if they hurt your image or brand, and don’t perform the goals set, what did they really achieve?
The best advice for finding the best promotional modeling agency is to do your homework. Don’t settle on the easiest or first option. Spending the extra hour to find the right company will save hundreds of hours as the process continues. Find a company you can work with for years, not just one event. If a company can add real value and produce better results don’t be afraid to spend a little more. You get what you pay for. Paying for an experienced leadership team that takes the time to offer only the best promo models can add tremendous value. These models will become a part of your brand and will often times be the face for future events. Finding the correct team will relieve stress, ensure results, and add to your company’s growth.